I’ve been collecting purplesque items but I’m still crushing on the oyster palette.
Happy New Month!
Drum-roll please. The last post of the month is c/o Dior because I’m such a fan of Sarah’s work. Like star-struck fan level. And she & 6 other photographers did a thing for Dior’s Cruise 2020 collection by/under the direction of Maria Grazia Chiuri.
I love the flow of the videos with the behind the scenes footage of the photographers talking about their experience seeing the collection versus their interpretation of the same. The seven videos should be a breeze to watch in a sitting. Ruth & Hansel are my top two discoveries. Ruth’s backdrops remind me of the very Kenyan studio backdrops that were all the rage in the 90’s- Aside, are you ready to usher in the new decade?
PS. Maria is Dior’s first female artistic director.
I’ve come to the realization that I’ll be working through my birthday weekend this year. And, because my birthday is a big deal, I’ll reminisce on my last trip & probably cop a coastal tee from LC Waikiki’s Men’s section.
Here’s to another year of intentional living.
If you haven’t read the build up to this post, not to worry, this is a more practical guide to bloggers/vloggers that compliment the idea of a capsule wadrobe.
Let’s start with Dearly Bethany– Found her on the Tube & I’m such a fan.
She does really great videos on and her feed is very well spaced out making great use of negative space most of her photos.
Then there’s Amanda Shadforth aka OracleFox.
I’ve followed her for her editorials since forever. She blogs under the same name plus runs creative under her name.
Then there’s Caroline of un-fancy.com
She’s a recent find from the Internets and I’m crushing on her simplified wardrobe + 10 by 10 challenge. Her summer pallet post is a great place to start if you’ve got a case of the neutrals.
And last but not least, there’s Jennifer from Barely There Beauty.
Her blog is so visually pleasing even as she changes her color pallets from blushes to bluesand patterns from polka dots to ubiquitous stripes.
I’ve just wrapped up an influencer campaign that got me thinking about how local & international brands approach this aspect of marketing. And this probably needs to be a whole post on its own. But, for now, Let’s look at a mix of companies that are getting the influencer marketing gig right.
It goes without saying that GOT has by far been one of the most memorable TV series if the decade. From the limited edition night walker to oreos well timed homage and budwisers really solid fomo activator, it’s been a show worth the hype except for season 5 and episode 3,
sn 8 i mean wtfwasthat However, Showmax Kenya outdid themselves in leveraging the shows popularity by hosting an influencer driven quiz night right before the start of the new season.
Vivo Woman– I’ll loosely go with Grace Msalame, Sharon Mundia and an endless host of influencers that fit their customer profile to the I AM Lipstick collection from vivo, Pauline cosmetics and Caroline Mutoko.
If you’ve ever wanted a NairobaeIGTour Turn.up Travel is probably your best bet. Granted, they might not technically be using influencers to market the tours, they are a case study in what having influential personalities taking up your product can do for your business.
This particular stunt might not be on your radar but Oreo usually topa the class with its digital campaigns. Remember this GOT ode? But or the purpose of this essay, Oreo jumped on the eyebrow trend with a ‘some people will do anything for an oreo’ campaign and tagged the Slo Mo Guys to create an oddly satisfying video.
Honorary mention: My Tales of Whisky
Diageo, the parent company of Scottish whiskey brands Lagavulin and Oban, was awarded a Shorty Award for Best Influencer Marketing Campaign for this yule log video starring Parks and Recreation’s Nick Offerman
because who doesn’t love parks & recreation?
If you’re anything like me, you’ve probably had those phases where you want to throw away your wardrobe and start afresh. But, then you get to the part where you have to shop and it feels like so.much.work. so you live out the feeling and pray you can afford a personal stylist who will take care of the wardrobe haul. If you’re not, just go to the next post 🙂
Since i can’t outsource my styling needs, I’m mood boarding and curating all things useful on pinterest, tag and share your capsule inspirations with me there.
A little History
The term was coined by Susie Faux in the 70s to refer to essential items of clothing that could be worn for multiple seasons creating that timeless sense of style. Faux suggested that a woman’s capsule wardrobe contain at least “2 pairs of trousers, a dress or a skirt, a jacket, a coat, a knit, two pairs of shoes and two bags”.
The idea was popularized by Donna Karan when she released a collection of seven interchangeable work-wear pieces in 1985. Today, the capsule collection is anything between Donna’s 7 work wear to 40 pieces to get you through the year.
The basics to getting started however are as simple as
But because inspiration is everything, you can use Anu’s curated closet workbook to help you get started.
Are you a fan of capsule collections?